![](https://freight.cargo.site/t/original/i/5062ad2028de499c593cb8af246cc227f27d90ef33cc720405d2c2c60a3f7c7f/01_tindrum_logo.png)
A compact, yet memorable mark and easy to use website was the goal for the Tin Drum rebranding. As a restaurant chain, they had to be aware of restrictions for outdoor signage but wanted a bold and flexible branding system.
![](https://freight.cargo.site/t/original/i/826e238864a6882e7b15b224e058f701fcb162c379078fd71252e6b87024ebd3/Frame-10.png)
Creative Director: Stefán Kjartansson
Art Director: Mariel Harding
Art Director: Mariel Harding
The U in the logo, or “U-con” as it eventually was named, became a central, flexible building block for the brand.
![](https://freight.cargo.site/t/original/i/adff9da18084b27678168c4f9e46eea1069d11fb2e57eb52d5dfb1f4aea10641/02_tindrum_logo-ucon.png)
A memorable icon for use on its own in digital applications or as a pattern.
![](https://freight.cargo.site/t/original/i/6cf62f2a094f2ba72192a890fc0d46ec96a3227ff80ad8d942e8215deeb13c38/ucon_pattern.png)
![](https://freight.cargo.site/t/original/i/49a611b44d05c20642e2a3f5e19695d2182f370e02aa66c20439da533cd95555/portfolio-site-thumbnails-11.png)
We designed a site that featured Tin Drum’s beautiful food photography and delicious dishes, as well as a full online menu and ordering system.
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The website was also designed to be fully responsive and optimized for users visiting the site via a mobile phone.
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For Tin Drum’s marketing materials we created playful illustration style that incorporated hand drawn elements and snapshots from various Tin Drum locations.
![](https://freight.cargo.site/t/original/i/a1736ffbbc4f6b4bd2b8bf9a5b73ca3d2ec4bd354fd7ceb46cbfe3699bd4b3a7/tindrum-home-2.png)
![](https://freight.cargo.site/t/original/i/15181c18a386f1f8b42d11a2ab308f241398e9478df79a388b247c4b1bf51336/Menu-Page.png)
![](https://freight.cargo.site/t/original/i/d68ee50f384bbe6c3ce4d46276e1a34fab2d284c27524ea150c24fd8d875a35a/Tin-Drum-Locations-Page.png)
The website was also designed to be fully responsive and optimized for users visiting the site via a mobile phone.
![](https://freight.cargo.site/t/original/i/2ea446e964cc4f3d8100714f3ce81ad73463b7cd1dbf94788d75426adaa8db79/Home-Page-Responsive.png)
For Tin Drum’s marketing materials we created playful illustration style that incorporated hand drawn elements and snapshots from various Tin Drum locations.
![](https://freight.cargo.site/t/original/i/bee651f4e7caf0baefea510ee4de908ac98386f91e663d3d0f5dc019b3290754/collages-tin-drum.png)
![](https://freight.cargo.site/t/original/i/b85dd0d1a6745347532f712041ade3a4ec1e19274bf3065cc798c24cb9c1619a/collage-tin-drum.png)
![](https://freight.cargo.site/t/original/i/996073f91c1e2b39f28bb3041d307241e401600b63e5534240afea8e17b40cbf/03_tindrumcollage.jpg)
![](https://freight.cargo.site/t/original/i/18414f257ca26964c0cb68031e86b24c9096498552862e3298dc242f90dbad7b/tshirt.jpg)
![](https://freight.cargo.site/t/original/i/5a45ec29fea7060bc3140b2b7a6d3aa2938d5536599f93887a33fd2c8102e4c1/td_brandbook-crop.jpg)