Tin Drum 


A compact, yet memorable mark and an easy to use website was the goal for the Tin Drum rebranding. As a restaurant chain, they had to be aware of restrictions for outdoor signage but wanted a fun and bold branding system.





Creative Director: Stefán Kjartansson
Art Director: Mariel Harding

The U in the logo, or “U-con” as it eventually was named, became a central, flexible building block for the brand.


                     



A memorable icon for use on its own in digital applications or as a pattern.




We designed a responsive site that featured Tin Drum’s beautiful food photography and delicious dishes, as well as a full online menu and ordering system. 



   

For Tin Drum’s website and in-store materials we created playful collages that complimented each of their core operating principles.
 
©2020