MCI Construction branding

Branding and website concept for a new construction company, MCI.

My Role: Freelance Visual Designer
What I designed:  logo, website concepts, brand applications

Initially, I strove to include a building in the logo lockup but eventually we arrived happily at a much simpler and versatile set of initials that still conveys a feeling of construction.

Initial logo ideas for MCI.  

         For the brand applications, I decided to really embrace the color of “safety orange,” and went with strong pops of orange color and paired with restrained typography.