MCI Construction branding
Branding and website concept for a new construction company, MCI.
My Role: Freelance Visual Designer
What I designed: logo, website concepts, brand applications
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My Role: Freelance Visual Designer
What I designed: logo, website concepts, brand applications
![](https://freight.cargo.site/t/original/i/0d8af063fedd2fb8787c77699824fd7748d7cad002300b5019eafca24a59f338/MCI_bl_logo_2-01.png)
Initially, I strove to include a building in the logo lockup but eventually we arrived happily at a much simpler and versatile set of initials that still conveys a feeling of construction.
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![](https://freight.cargo.site/t/original/i/b68238b2a4e803a2dab12d819a9f839e3271da628899b7a284b4332103d470d2/MCI-logo-02.png)
Initial logo ideas for MCI.
For the brand applications, I decided to really embrace the color of “safety orange,” and went with strong pops of orange color and paired with restrained typography.
![](https://freight.cargo.site/t/original/i/6af71ba844ccf13ddb22c4a3d120886bf4faaa3cc1ebe4de3dae1c77a9698d05/MCI-wall.jpg)
![](https://freight.cargo.site/t/original/i/826c514cd76e18e0c413abc370801443180b02d727c9e7649b8506444b7fdd9d/MCI-card.jpg)
![](https://freight.cargo.site/t/original/i/9d60ea7383987f9f1d910bc619f45047dd8950c317f9f26def38529cfb353bdc/MCI_website-01.png)
![](https://freight.cargo.site/t/original/i/5f4697854cbc31bd29f55c0c6bd36828cb12c9a199b79200ba6005684c49ed4b/MCI-hat.jpg)