MCI Construction branding
Branding and website concept for a new construction company, MCI.
My Role: Freelance Visual Designer
What I designed: logo, website concepts, brand applications
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My Role: Freelance Visual Designer
What I designed: logo, website concepts, brand applications
Initially, I strove to include a building in the logo lockup but eventually we arrived happily at a much simpler and versatile set of initials that still conveys a feeling of construction.
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Initial logo ideas for MCI.
For the brand applications, I decided to really embrace the color of “safety orange,” and went with strong pops of orange color and paired with restrained typography.
