A branding refresh and new website for an Atlanta interior design firm with forty years of history.
Creative Director: Stefán Kjartansson
Senior Designer: Mariel Harding
The new logotype for Hendrick was based on the company’s former mark but reengineered for use within a hard-working typographic system.
![](https://freight.cargo.site/t/original/i/9952a10c0dcb0853e6ebe9efd98af96ce78e90dc0c7d0be3bc5db5ed34c8880b/hendrick-03.jpg)
This allowed typography to become a consistent visual touchpoint throughout Hendrick’s branding.
![](https://freight.cargo.site/t/original/i/50647252f61fb7fd575ae289f1fda6236a45960de7abc489fde4bfab748b796c/hendrick-04.jpg)
![](https://freight.cargo.site/t/original/i/fbb4cfea4143eab7591aebbbf1ecd9131bd654b2d4b6be13916a34011e8eba9a/hendrick-website-01.jpg)
The typographic identity extends to the redesigned website. Hendrick worked closely with our team to craft well written headlines that lead users throughout the site and have a friendly tone.
![](https://freight.cargo.site/t/original/i/eaf46af135ce84efbba711003e1c42410c64eaefe0f41a14767e65ef3054fe08/hendrick-home-1.jpg)
![](https://freight.cargo.site/t/original/i/8a7273598e28091dee2fc6750c7af6db54358932c80fb483802a0b2626cef9b4/portfolio-site-thumbnails-01.png)
![](https://freight.cargo.site/t/original/i/6abdea2e58d6dcf2f299e6f6d00ddfef531d4dbd93b1ce3406fed445d2f3e2d8/hendrick-phone-3-04.png)
![](https://freight.cargo.site/t/original/i/84b4d864632b13a6a7571eb3ddf6806d19f1f85c06ba34bf47e9a7058cb53782/hendrick_signage.jpg)
![](https://freight.cargo.site/t/original/i/e009354d648382a0e426b2335e01296c991401031a3c29d07b1f29b40a75bf97/01hendrick_office.jpg)