Harding Electric

Freshly minted branding for a local residential electrical business, Harding Electric. Owned and operated by my talented brother-in-law Sean Harding.

My Role: Freelance Visual Designer
What I designed:  logo, identity system

Sean is not only a licensed electrician, but also a registered nurse and makes custom selvedge jeans in his (limited) spare time. His love of learning and problem solving has led him to start his own electrical company and it’s off to a great start.

Initial logo concepts for Harding Electric.  

Sean has been wearing an Ebbett’s Field Flannels hat with an “H” on it for years, so the logo having an “H” was a clear design direction to go in. 

Sean specializes in residential electrical projects and plans to eventually become a licensed general contractor so we narrowed the concept down to an “H” with a simple house shape cut into the negative space and a bolt symbol. 

The website was designed to evoke the straightforward feeling of a business card and to be respectful of a user’s time. You get access to the contact info you need at the top and there are two ways to quickly request a quote.