Campside Media
Branding, Identity
Branding, Identity
Campside is a group of world-class journalists creating a podcast company. Dedicated to sharing compelling non-fiction stories, they wanted to connect the dots between talented storytellers and quality podcast production. Campside came to me seeking a logo and brand strategy to help launch their new endeavor.
My Role: Freelance Visual Designer
What I designed: logo, branding strategy
Initial logo concepts for Campside Media
My Role: Freelance Visual Designer
What I designed: logo, branding strategy
![](https://freight.cargo.site/t/original/i/b4d67fdf63dce515c374256e4723ef3f00ebfddf6f49880f3ee311f05282f49b/Campfire-studies-2-01.png)
Initial logo concepts for Campside Media
The design brief for the logo was open, “something emblematic of....fire,” and to make sure “it doesn’t convey glamping.”
![](https://freight.cargo.site/t/original/i/a34b7043a055db83a728ec201e68c0c1a89843f06f891bbffeec73bfb78068c2/card-campside.jpg)
After exploring a variety of concepts, we landed on a simple, yet curvacious icon of fire in a “magenta” red and black color scheme.
![](https://freight.cargo.site/t/original/i/eef80a2f1cd5bb27ffbcb1c4dcb584cf7be3710be1ecbbaee557b8cc83708a0a/campside-shirt.jpg)
![](https://freight.cargo.site/t/original/i/73b88a2eddfedb0d27de3b45645de996bd3a9083f9a9e2473fbabd90f58c3aea/iphone-twitter.jpg)
![](https://freight.cargo.site/t/original/i/3a6294c4ee756dbb7c00851c89744328a0bbd28534192177b9f77fe12a8eac12/campside-buttons.jpg)
![](https://freight.cargo.site/t/original/i/d8e4c9912daa8d65c29bfb83248b88505b127e982df4242500dd1ce2fd0b8a3d/campside-ipad.jpg)
![](https://freight.cargo.site/t/original/i/b215223244b3f93a37c599a2f09dc7a75b4b02fedb8e3319270e11bd86860bee/campside-icon-card.jpg)