368 NYC
Brand system, Identity
368 is a collaborative community space in NYC founded by Casey Neistat. With the goal of helping content creators at it’s core, 368 needed a clear brand system that paired well with other collaborator’s branding.
Out of 12,000+ applicants, I was selected to participate in creating a logo for the space and be a part of making this video.
My initial ideas and logo sketches were based on the idea of creating a custom typeface based on the marquee sign that is just inside the entrance to 368.
Casey didn’t love this idea, so I simplified my design direction and went with a system based on red and Helvetica Neue. The choice of red as a color was based on the consistent presence of it throughout the 368 space. Helvetica Neue is a nod to the extreme utility and speed in which 368 and Casey operate.
Thanks to the team at 368 for working with me on this project.
I also enjoyed meeting and working alongside:
Max Joseph (director)
Joe Gonzales (videographer)
Katelyn Kemble (photographer)
